Pragmatic Play strengthens Latin America's position with Grupo Cordialito
Wednesday, 17 Mar 2021
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Wednesday, 17 Mar 2021
Pragmatic Play has continued its expansion efforts in South America thanks to a recent partnership in Venezuela, which the online casino content provider announced late last week. The company has signed a supply agreement with Grupo Cordialito, a major operator in the Venezuelan online gambling and sports betting market.
As part of this recent deal, the online gambling group will have access to the provider's entire collection of online slots, including recent releases such as: Joker King, Eye of the Storm.
The partnership between the two companies also includes all products from Pragmatic Play's Live Casino and Virtual Sports line. The provider entered the virtual sports segment last year.
Pragmatic Play, Grupo Cordialito Commenting on his partnership with Grupo Cordialito, Yossi Barzely, Head of Supplier Business Development, said:
Growth in South America is one of our key goals and this is evident in our commitment to partnering with leading carriers in the main Latin American countries.
Mr Barzeli continued:
We are delighted to team up with the Venezuelan operator and are delighted to begin what we believe will be a long and fruitful relationship.
Grupo Cordialito CEO Javier Lopez said:
Pragmatic Play content is perfect for our business. We are very pleased to join forces with a major provider.
Mr Lopez also noted:
Our players will love the extensive multidirectional portfolio of partner partners, regardless of their tastes. They are looking forward to a more fun experience.
Continued expansion in Latin America Pragmatic Play's partnership with Grupo Cordialito marks another milestone in the company's ongoing expansion initiative in Latin America. The expansion comes shortly before the first anniversary of the provider's regional hub launched last year.
The center is located in Argentina and the Pragmatic Play team is tasked here to work towards its goals in the region by finding suitable local partners. News of the supplier's partnership with one of Venezuela's largest gambling operators came shortly after it announced similar content supply deals with Solbet and BOLDT, which serve Latin American gamblers.
The partnership with Solbet allowed Pragmatic Play to establish its presence in Peru, and with the help of BOLDT, it expanded into Paraguay and the Santa Fe province of Argentina. And earlier this month, the company announced that it would create a dedicated Live Casino environment for Unibet casino and sportsbook, the leading online gambling and betting brand of the Kindred group.
The studio will feature a range of proprietary tabletop games with live dealers, and the events will be broadcast from the Pragmatic Play facility in Bucharest using cutting-edge 4K video technology and an immersive sound system.
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