This week, Pragmatic Play online casino content provider announced a major agreement with Kindred, under which it will create a dedicated Live Casino environment for leading online gambling operator Unibet.
The studio will feature live dealer tables such as roulette and blackjack, as well as Unibet's custom branding and design .
It will include premium 4K video technology and an equally sophisticated immersive sound system.
Unibet casino content will be streamed from the Pragmatic Play premises in Bucharest.
The online gambling software manufacturer and provider pioneered the live casino business in early 2019 as part of its efforts to become a diversified company. As part of the same strategy, the company launched its first bingo products in the same year. Since then, Live Casino and Bingo games have complemented the Slots division, which releases up to five new products each month.
The recent deal with Kindred, one of the main players in the digital gambling market, will further strengthen the provider's goal of establishing itself as a leading provider of various products in the online gambling market.
Commenting on Live Casino's partnership with Kindred, Pragmatic Play Business Development Director Yossi Barzely said:
"This partnership is truly significant. The impact of broadcasting one of our fully customizable Live Casino environments to the entire world through an operator like Unibet cannot be overstated."
David Robertson, head of casino department at Kindred, added:
"Our goal is to deliver entertainment that is tuned for an unforgettable experience. The integration with Pragmatic Play will make it much easier to achieve this goal."
Mr Robertson also noted:
"A bespoke live dealer product that we can stream will allow our casino players to interact exactly as the market demands."
New Products for Live Casinos
This week, the provider again unveiled the newest addition to its Live Casino portfolio - ONE Blackjack. This game is also broadcast from its own Bucharest studio. This allows an unlimited number of players to participate in the game at any time.
It has features and extra rates that are unique to this product, including:
- Crazy 7, where players place bets on the likelihood that their first three cards will be sevens,
- Bust Bonus, where players can place bets that the dealer's hand will fly out,
- Six Card Charlie, where the player is automatically the winner if he draws six cards without busting.
About this new product, Mr Barzeli said:
"It draws attention to the distinctive features of the game and caters to the needs of all blackjack enthusiasts and players of all skill levels."
